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App install & engagement campaigns

App Ads that bring quality users, not just installs

Grow your iOS and Android app with campaigns across Google, TikTok and Meta. We focus on installs that lead to meaningful in-app actions and measure them properly.

Google App campaignsTikTok & Meta app adsIn-app event tracking
App Ads management by Vioris
Overview

Grow your app with the right users

Downloads are only the first step. The real value of an app comes from people who register, subscribe, purchase or keep coming back.

Vioris plans app campaigns around those in-app actions, connects your analytics or mobile measurement partner and optimizes across the networks most likely to reach your ideal users.

A good fit for:
Mobile appsMobile gamesSubscription appsFintech & utilities
Campaign types

App campaigns we manage

We combine networks and objectives based on your app category, audience and goals.

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Google App campaigns

Promote your app across Search, Google Play, YouTube, Discover and Display.

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TikTok app campaigns

Reach mobile-first audiences with full-screen video ads that drive installs.

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Meta app ads

App install and engagement ads across Facebook, Instagram and Audience Network.

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In-app action optimization

Optimize for registrations, purchases or other events, not just installs.

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Re-engagement

Bring existing users back to complete actions or try new features.

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Store listing support

Recommendations for listings, screenshots and creatives to improve conversion.

What's included

What our App Ads service covers

A complete service for launching and scaling app campaigns.

Measurement setupFirebase or MMP (such as AppsFlyer or Adjust) events connected to ad networks.
Network planThe right mix of networks for your app category and budget.
Creative guidanceVideo, image and copy recommendations for app ads.
Event optimizationCampaigns optimized toward valuable in-app actions.
Budget managementBudgets shifted between networks based on performance.
ReportingInstalls, cost per action and user quality explained clearly.
Pricing

App Ads Management Packages

Choose an app advertising package that matches your growth goals, networks and measurement setup.

Starter
$150/ month

A practical starting point for new apps looking to reach their first users on Google.

Get started →
  • App store listing review
  • Firebase or basic in-app event check
  • Setup and management of 1 Google App campaign
  • Install-focused campaign optimization
  • Creative asset recommendations
  • Basic audience and location targeting
  • Monthly performance report
  • Email support
Most popularPro
$400/ month

A more comprehensive solution for growing apps that want quality installs and in-app actions.

Get started →
  • App campaign and account audit
  • In-app event tracking review (Firebase or MMP)
  • Setup and management of up to 3 app campaigns
  • Google App campaigns plus TikTok or Meta app ads
  • Optimization for in-app actions
  • Creative testing for app ads
  • Store listing recommendations
  • Bidding and budget optimization
  • Biweekly performance reviews
  • Monthly performance report
  • Email support
Enterprise
$900/ month

A tailored app growth program for apps requiring multi-network campaigns and ongoing strategic support.

Get started →
  • Comprehensive app marketing audit
  • Customized multi-network app growth strategy
  • Google, TikTok and Meta app campaign management
  • Install and in-app action optimization
  • Re-engagement campaign setup
  • Advanced MMP and event measurement review
  • Ongoing creative testing roadmap
  • Store listing and conversion recommendations
  • Budget allocation across networks
  • Competitor and category analysis
  • Detailed performance reporting
  • Dedicated campaign support
  • Monthly strategy consultation

Prices are monthly management fees in USD. Advertising spend is paid directly to the advertising networks and is not included. Results are not guaranteed. See our Terms and Conditions and Refund Policy.

How we work

How we run your app campaigns

A clear process so you always know what is happening in your campaigns.

01

Discover

We learn about your app, users, monetization and current marketing.

02

Measure

We connect tracking and define the in-app events that matter most.

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Launch & optimize

We launch on suitable networks and optimize toward quality users.

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Report & scale

We report on results and scale what works across networks.

Policy & transparency

App marketing with integrity.

Network & store policies

Ads follow Google, TikTok and Meta policies, and app promotion respects Google Play and App Store guidelines.

No incentivized or fake installs

We do not use bots, fake installs or incentivized download schemes.

Realistic expectations

We never guarantee install volumes, rankings or revenue.

FAQ

App Ads questions

Have a question that isn't listed here? Email our team and we'll get back to you.

support@vioris.info
Which platforms can promote my app?

We run app campaigns on Google (including Google Play, Search and YouTube), TikTok and Meta.

Do I need an MMP?

Not always. Firebase can be enough for many apps on Google. An MMP helps when advertising across several networks.

Can you promote both iOS and Android apps?

Yes. We set up campaigns for both, taking into account iOS privacy requirements and measurement differences.

How do you measure user quality?

We track in-app events such as registrations, purchases or subscriptions and optimize toward the actions that matter.

Get started

Let's grow your app

Tell us about your app and goals. We'll recommend networks, measurement and next steps.

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ServiceApp Ads management

Google Play, App Store, Google, TikTok, Meta and other platform names are trademarks of their respective owners. Vioris is an independent advertising agency and is not affiliated with, endorsed by or sponsored by these companies.